WordPress SEO: How to Maximize It Smartly

If you want to improve the ranking of your WordPress website on search engines, you need to know how to optimize WordPress SEO.

There are many ways to optimize WordPress SEO, such as conducting keyword research, creating quality content, and much more.

Among the many options for optimizing WordPress SEO, you need to focus on the things that you need to do first.

Below are some powerful tips for improving WordPress SEO on search engines.

Benefits of Learning SEO.

There are several benefits to learning SEO (Search Engine Optimization), including:

1. Increased website traffic.

By implementing effective SEO strategies, you can improve your website’s visibility in search engine results pages (SERPs), which can lead to more traffic and potential customers.

2. Improved user experience.

Good SEO practices can improve the overall user experience on your website, making it easier for visitors to navigate, find what they’re looking for, and engage with your content.

3. Cost-effective marketing.

Compared to other forms of online advertising and marketing, SEO is relatively inexpensive, making it an attractive option for businesses with limited budgets.

4. Long-term results.

Unlike paid advertising, the results of SEO efforts can be long-lasting, meaning that your website can continue to rank well in search engine results pages even after you stop actively optimizing it.

5. Better understanding of the web.

Learning SEO requires an understanding of how search engines work, which can give you a deeper understanding of how the web works and how people use it.

Overall, learning SEO can help you improve your website’s visibility, attract more visitors, and improve the user experience, all while keeping your marketing costs under control.

Building the Right Foundation for WordPress SEO.

Before implementing various SEO optimization practices on your WordPress website, there are several things that you need to do. Here are some of them:

1. Choosing the Best Hosting and Domain Company.

Hosting and domain companies can help you build an SEO-friendly website. So, if you want your website to have a high ranking on search engines, choose the right hosting and domain provider.

When choosing a hosting and domain company, consider the following:

  • Server location: Choose a hosting company with servers located in the same country as your target audience. This can improve website speed and SEO.
  • Uptime: Choose a hosting company with high uptime, as website downtime can negatively impact SEO.
  • Speed: Choose a hosting company that provides fast loading times for your website.
  • Customer support: Choose a hosting company that provides reliable customer support, as this can help resolve any technical issues that may arise.
  • Domain name: Choose a domain name that is relevant to your business and easy to remember.
  • Domain registration: Choose a domain company that provides secure and reliable domain registration services.

By choosing the best hosting and domain company, you can ensure that your website is set up for SEO success.

As for the web hosting company we recommend, it is Dreamhost, because it meets several of the criteria we mentioned above.

2. Install SSL.

SSL (Secure Socket Layer) is a protocol to secure the flow of information within a website. Such as login information and other sensitive data.

Websites that have installed SSL will be marked with a change in HTTP to HTTPS, and the appearance of a padlock icon next to the website name on the address bar.

Please refer to the following image:

WordPress SSL

So, what is the relationship between SSL and improving WordPress SEO?

Google has stated that HTTPS is a protocol that helps determine a website’s ranking on search engines. So, if you want your website to compete in search engines, use HTTPS.

3. Install WordPress SEO Plugin.

One of the most important things you need to do when optimizing your WordPress website for SEO is to install an SEO plugin, such as Yoast SEO.

By installing an SEO plugin, you can perform search engine optimization efforts more easily. Because, the SEO plugin can show you what you need to do to make your website more SEO-friendly.

WordPress SEO Practices in Content.

How to write good articles for WordPress SEO? Let’s look at various ways to optimize quality content below:

1. Conduct Keyword Research.

Keywords are one of the factors Google considers when determining the ranking of articles on search engine result pages. Therefore, keyword research needs to be done to maximize WordPress SEO.

In addition to research, you can also determine the appropriate words to use regarding what keywords should be used in the article.

Keyword tools such as Ahrefs, SEMrush, and Google Keyword Planner can be used to research and determine the right keywords.

If your content is in English, we recommend using Ahrefs or Google Keyword Planner.

2. Use Header Tags (H1, H2, H3).

Google crawlers will check the HTML header tags such as H1, H2, H3, and so on to determine the relevancy level of your content.

Usually, an article has one H1 tag and several H2 and H3 tags in it.

In WordPress, the H1 tag is set on the article title by default and should contain the targeted keyword. Additionally, the keyword should also appear in the subheadings, which are the H2 or H3 tags, either as the keyword or a long tail keywords.

Header Tags

However, it’s important to remember that the content you create is intended for human readers, so make sure to write in a way that is easy to understand.

3. Adding Long Tail Keywords.

Long-tail keywords are keyword phrases that are longer and more specific than the commonly used shorter keyword phrases. They typically contain three or more words and are used to target a specific niche or audience.

Long-tail keywords are usually less competitive and easier to rank for in search engines, making them a valuable strategy for SEO.

For example, instead of targeting the broad keyword “shoes,” a long-tail keyword could be “women’s running shoes with arch support.” This keyword phrase is more specific and targets a particular audience, making it easier to rank for in search results.

Long-tail keywords can also help businesses attract more qualified traffic to their website, as users searching for specific phrases are more likely to be interested in the content they find.

Additionally, long-tail keywords can help businesses target users at different stages of the buyer’s journey, from awareness to consideration to conversion.

4. Adding Keywords in the First Paragraph.

Adding keywords in the first paragraph refers to the practice of including targeted keywords or phrases within the opening paragraph of a piece of content.

This strategy is commonly used in SEO to signal to search engines the topic and relevance of the content. By including keywords in the first paragraph, search engines can quickly identify the main subject of the content, which may help to improve its ranking in search results.

Additionally, including keywords in the first paragraph can also help to engage readers and provide a clear and concise introduction to the content.

5. Adding Meta Description.

In WordPress, the meta description is a brief summary of the content on a webpage that appears in search engine results.

It is an essential element for optimizing your website’s search engine ranking and driving traffic to your site. This description is customizable, and WordPress provides various plugins and tools to help you improve your meta descriptions and overall SEO.

If you use the Yoast SEO Plugin, simply fill in the post description in the Meta Description column. Please refer to the following image:

Meta Description

5. Adding Internal Links.

Internal link refers to a hyperlink that directs the user from one page to another within the same website or domain.

Internal linking is an important aspect of website design and optimization because it helps to establish a clear and logical hierarchy of content, as well as improve user navigation and engagement.

By using relevant anchor text, internal links can also help to improve the SEO of a website by signaling to search engines the importance and relationships between different pages and content on the site.

To add internal links in WordPress, please long-press the sentence that you want to insert the link to, then select the chain icon. Please refer to the following image.

Internal Links WordPress

6. Adding External Links.

External link refers to a hyperlink that directs the user from one website or domain to a different website or domain.

Unlike internal links that connect pages within the same website, external links connect content across different websites. External links are important for SEO because they can signal to search engines the authority, credibility, and relevance of the linked content.

Additionally, external links can also improve user experience by providing additional information and resources related to the topic of the content.

An example of creating an external link is as follows:

How to Make a Website:

  1. Prepare Hosting and Domain.
  2. Log in to the Hosting Cpanel Account.
  3. ……

The sentence “Prepare Hosting and Domain” is added with an external link that directs to the web hosting company.

However, it is important to be cautious when adding external links and only link to trustworthy and high-quality websites to maintain the credibility and reputation of your own website.

7. Optimizing WordPress Permalink.

By default, WordPress generates a permalink structure that is quite long. The default structure consists of the date and URL name, as shown below.

https://lummatun .com/2017/08/10/post-title

However, Google prefers permalinks that contain the title or keyword. Furthermore, shorter permalinks will provide even better performance.

You can change the permalink through the WordPress dashboard. Please select the Settings > Permalinks menu. Then select the Post name radio button and click the Save Changes button to save the changes.

Permalinks WordPress

Please note that if your post is already online and you change the permalink when the post has been shared on social media, the post will not be accessible.

Therefore, make sure to redirect the old URL of the post to the new permalink so that visitors can still easily visit the post. You can use a plugin called Change Permalink Helper for this purpose.

8. Adding Alt Text to Images.

Alt text, or alternative text, is a description of an image that can be read by assistive technologies, such as screen readers, for users with visual impairments. It is also displayed in place of an image if the image fails to load.

Alt text should accurately and concisely describe the content of the image, including any important information or context that may be lost without the image.

Properly optimized alt text can improve the accessibility of a website and also provide additional information for search engines to understand the content of the page.

9. Focus on Website Topics.

Focusing on website topics can have several benefits, including:

1. Improved SEO: When you focus on a specific topic, it helps search engines understand what your website is about and improve your rankings for related search queries.

2. Better user experience: Focusing on a particular topic helps you organize your website’s content in a way that is easy for users to navigate and find the information they’re looking for.

3. Increased engagement: When users can easily find relevant content on your website, they are more likely to spend time exploring your site and engaging with your brand.

4. Increased authority: By becoming an expert on a particular topic, you can build credibility and authority in your industry, which can help attract backlinks and improve your reputation.

5. Higher conversion rates: When users find the information they need on your website, they are more likely to take action, such as making a purchase or filling out a form.

6. Better tracking and analysis: Focusing on specific topics can help you track and analyze your website’s performance more effectively, as you can monitor metrics related to specific topics and adjust your strategy accordingly.

Overall, focusing on website topics can help you improve your website’s performance, attract more traffic, and build a stronger brand reputation.

Choosing a topic for a website can be a challenging process, but there are a few steps you can take to help determine the right topic for you. Here are some steps to follow:

1. Identify your interests and passions: Make a list of topics that interest you or that you’re passionate about. This will help you focus on areas that you enjoy and will keep you motivated to work on the website.

2. Research your target audience: Identify who your website will be targeting. Consider their age, gender, interests, and needs. This will help you determine what topics and content will be most relevant and useful to your audience.

3. Check out the competition: Look at other websites in your niche or industry. See what topics they cover, what content they produce, and what their audience is interested in. This will help you identify gaps in the market and find unique angles to differentiate your website.

4. Consider monetization: Think about how you plan to monetize your website. This may influence the topic you choose. For example, if you plan to monetize through affiliate marketing, you may choose a topic with a wide range of products to promote.

5. Evaluate your expertise: Consider your own knowledge and experience. Choosing a topic you’re knowledgeable about can help you create high-quality content and establish yourself as an authority in your niche.

By following these steps, you’ll be able to identify a topic that aligns with your interests, meets the needs of your target audience, and has the potential for monetization. Remember, the most important thing is to choose a topic you’re passionate about and committed to building a website around.

The Technical Side of WordPress SEO Practice.

To optimize WordPress SEO effectively, you also need to pay attention to the website configuration. By doing so, your site will have a good structure to improve its ranking on search engines.

1. Creating an XML Sitemap.

An XML sitemap is a file that lists all the pages on a website and provides metadata about each page, such as when it was last updated and how important it is in relation to other pages on the site.

The XML format is designed to be easily parsed by search engines, allowing them to quickly and easily discover all the content on a site and index it in their search results.

Having an XML sitemap can improve a site’s visibility in search results and make it easier for search engines to crawl and index its pages.

In WordPress, you can create an XML sitemap using a plugin. There are several plugins available that can generate a sitemap for your WordPress site automatically, including Yoast SEO, All in One SEO Pack, and Google XML Sitemaps.

To create a sitemap using Yoast SEO plugin, follow these steps:

  • Install and activate the Yoast SEO plugin.
  • Go to SEO > General > Features in the WordPress dashboard.
  • Make sure that the XML sitemaps feature is enabled.
  • Click on the question mark icon next to the XML sitemaps option to view your sitemap.
  • Copy the sitemap URL and submit it to search engines via their respective webmaster tools.

XML Sitemaps
Once your sitemap is submitted to search engines, they will regularly crawl your site and update their search results accordingly.

2. Building High-Quality Backlinks.

A backlink, also known as an inbound link or incoming link, is a link from one website to another website. When a webpage links to another webpage, it is essentially recommending or vouching for the content on that page. Backlinks are important for search engine optimization (SEO) because they can affect a website’s search engine ranking.

Search engines use backlinks to determine the authority, relevance, and popularity of a webpage. The more high-quality backlinks a webpage has, the more likely it is to rank higher in search engine results pages (SERPs). However, not all backlinks are created equal, and some can actually hurt a website’s SEO if they are low-quality or come from spammy or irrelevant websites.

Building high-quality backlinks is an important part of SEO strategy. This can be done by creating valuable content that other websites want to link to, guest posting on other websites, participating in online communities, and reaching out to other websites for link opportunities.

3. Google Search Console Verification.

Google Search Console (formerly known as Google Webmaster Tools) is a free tool provided by Google to help website owners monitor and improve their site’s performance in the Google search engine.

By using Google Search Console, website owners can submit their site’s sitemap to speed up indexing of web pages on Google, check the health status of their website, identify issues such as indexing errors, and track the performance of their website in Google Search.

Additionally, Google Search Console also provides data about backlinks, top search queries, and much more. Website owners can use this information to optimize their website and improve their rankings in Google search results.

After your website has been verified on Google Search Console, you can access valuable information about your website’s performance in Google search, including search analytics, crawl errors, and more. This information can help you improve your website’s visibility and search engine rankings.

That’s all from Lummatun, and please feel free to ask through the comment column if you still have any questions. Thank you.

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