SEO or Search Engine Optimization is the optimization of a website to get top rankings in search results. To maximize the efforts of search engine optimization, you need the help of SEO tools.
SEO tools can help you make decisions related to SEO. For example, you can view traffic performance, measure the quality of backlinks, monitor link building, and much more.
There are several free SEO tools available online that you can use to improve your website’s search engine optimization.
13 Premium & Free SEO Tools.
Here are some of the most popular ones:
1. Google Analytics.
This tool helps you track your website’s traffic and measure user engagement.
Google Analytics is a free web analytics service offered by Google that allows website owners to track and analyze their website traffic. It provides insights into the behavior of website visitors, including how they arrived on the site, how long they stayed, which pages they visited, and much more.
With Google Analytics, website owners can also track the effectiveness of their online advertising campaigns, as well as the performance of their website’s content and design.
Some of the key features of Google Analytics include real-time data tracking, custom reporting, conversion tracking, and audience segmentation.
To use Google Analytics, website owners need to sign up for a free account and add a tracking code to their website.
2. Google Search Console.
It allows you to monitor your website’s performance in Google search results and get alerts about any issues that may impact your search rankings.
Google Search Console is a free tool provided by Google that helps website owners monitor and improve their website’s presence in Google search results. It provides a wide range of information about a website’s performance in Google search, including which keywords and queries are driving traffic to the site, which pages are most popular, and which websites are linking to the site.
With Google Search Console, website owners can also identify and fix issues with their website’s structure and content that may be impacting their search rankings.
Some of the key features of Google Search Console include website verification, performance reporting, URL inspection, sitemap submission, and security monitoring.
To use Google Search Console, website owners need to verify ownership of their website and submit a sitemap to help Google crawl and index their site’s content.
3. Yoast SEO.
This is a WordPress plugin that helps you optimize your content for search engines by providing suggestions for keyword usage, meta descriptions, and more.
Yoast SEO is a popular search engine optimization plugin for WordPress websites. It helps website owners optimize their content for search engines by providing tools and features that ensure website content is structured correctly and contains the right keywords.
Some of the key features of Yoast SEO include:
- Snippet preview: This feature shows a preview of how a website’s content will appear in search engine results pages (SERPs).
- Focus keyword: This feature helps website owners select the right keyword for their content and ensures that the keyword appears in key areas such as the page title, meta description, and content.
- Readability analysis: This feature analyzes the readability of website content and provides suggestions for improvement.
- XML sitemap generation: This feature generates an XML sitemap that helps search engines crawl and index website content.
- Social media integration: This feature allows website owners to customize how their content appears on social media platforms such as Facebook and Twitter.
- Redirect manager: This feature allows website owners to manage redirects for broken links and 404 errors.
Yoast SEO is available in both free and premium versions, with the premium version offering additional features such as internal linking suggestions and content insights.
4. SEMrush.
This tool offers a free version that allows you to conduct keyword research, analyze your website’s backlinks, and track your rankings.
SEMrush is an all-in-one SEO tool that offers a wide range of features for website owners, marketers, and SEO professionals.
Some of the key features of SEMrush include:
- Keyword research: SEMrush offers a comprehensive keyword research tool that allows users to find the right keywords for their content, analyze keyword difficulty, and compare keyword performance across different websites.
- Competitive analysis: SEMrush allows users to analyze their competitors’ websites and gain insights into their search engine optimization strategies, including which keywords they are targeting, which content is performing well, and which backlinks they have.
- Site audit: SEMrush offers a site audit tool that analyzes a website’s structure, content, and technical aspects to identify issues that may be affecting its search engine rankings.
- Backlink analysis: SEMrush provides a backlink analysis tool that allows users to monitor their website’s backlink profile, identify opportunities for new backlinks, and identify potentially harmful backlinks.
- Content marketing tools: SEMrush offers a range of content marketing tools, including a content analyzer that assesses the quality of website content, a topic research tool that helps users find new content ideas, and a content template tool that provides templates for different types of content.
- Social media management: SEMrush also offers a social media management tool that allows users to schedule posts, track engagement, and monitor social media performance.
SEMrush offers both a free version and a premium version with additional features and capabilities.
5. Ahrefs Backlink Checker.
This free tool lets you check the backlink profile of any website, including your own, and identify areas for improvement.
Ahrefs is a comprehensive SEO tool that provides a range of features for website owners, marketers, and SEO professionals.
Some of the key features of Ahrefs include:
- Site explorer: Ahrefs’ site explorer allows users to analyze any website’s backlink profile, including the number of backlinks, referring domains, and anchor text distribution.
- Keyword research: Ahrefs offers a powerful keyword research tool that allows users to find the right keywords for their content and analyze keyword difficulty.
- Site audit: Ahrefs’ site audit tool analyzes a website’s structure, content, and technical aspects to identify issues that may be affecting its search engine rankings.
- Content explorer: Ahrefs’ content explorer helps users find popular content in their niche, including the most shared and linked-to content.
- Rank tracker: Ahrefs’ rank tracker allows users to track their website’s search engine rankings over time and monitor keyword performance.
- Competitor analysis: Ahrefs allows users to analyze their competitors’ websites and gain insights into their search engine optimization strategies, including which keywords they are targeting, which content is performing well, and which backlinks they have.
- Site alerts: Ahrefs’ site alerts feature allows users to receive notifications when their website gains or loses backlinks, when their website’s rankings change, or when competitors launch new marketing campaigns.
Ahrefs offers both a free trial and a premium version with additional features and capabilities.
6. Moz Local Listing Score.
This tool helps you improve your website’s local SEO by analyzing your online listings and providing recommendations for optimization.
Moz is an SEO software company that offers a suite of tools and resources for website owners, marketers, and SEO professionals.
Some of the key features of Moz include:
- Keyword research: Moz offers a powerful keyword research tool that allows users to find the right keywords for their content and analyze keyword difficulty.
- Site audit: Moz’s site audit tool analyzes a website’s structure, content, and technical aspects to identify issues that may be affecting its search engine rankings.
- Rank tracker: Moz’s rank tracker allows users to track their website’s search engine rankings over time and monitor keyword performance.
- Link explorer: Moz’s link explorer tool provides users with a comprehensive view of their website’s backlink profile, including the number of backlinks, referring domains, and anchor text distribution.
- On-page optimization: Moz’s on-page optimization tool provides users with suggestions for optimizing their website’s content and structure for search engines.
- Local SEO: Moz’s local SEO tool helps businesses improve their visibility in local search results by optimizing their Google My Business profile and other local search factors.
- Mozbar: Moz’s Mozbar is a free Chrome extension that allows users to view important SEO metrics while browsing the web, including domain authority and page authority.
Moz offers both a free trial and a premium version with additional features and capabilities.
7. Google PageSpeed Insights.
This tool measures the speed of your website and provides suggestions for improving page load times.
Google PageSpeed Insights is a free tool developed by Google that analyzes a website’s performance and provides suggestions for improving page speed and user experience.
Some of the key features of Google PageSpeed Insights include:
- Page speed analysis: Google PageSpeed Insights analyzes a website’s page speed and provides a score based on several factors, including time to first byte, first contentful paint, and time to interactive.
- User experience analysis: Google PageSpeed Insights also analyzes a website’s user experience, including mobile-friendliness, content layout, and accessibility.
- Suggestions for improvement: Based on the analysis, Google PageSpeed Insights provides suggestions for improving a website’s page speed and user experience, including specific optimization recommendations and code snippets.
- Performance data: Google PageSpeed Insights provides detailed performance data for a website, including page load times, page size, and number of requests.
- Mobile testing: Google PageSpeed Insights offers a mobile testing tool that allows users to analyze their website’s performance on mobile devices and provides suggestions for improving mobile user experience.
By using Google PageSpeed Insights, website owners can identify areas for improvement and optimize their website’s performance, which can lead to better user engagement and higher search engine rankings.
8. Ubersuggest.
This free SEO tool offers keyword suggestions, content ideas, and backlink analysis.
Ubersuggest is an SEO tool that provides keyword research, competitor analysis, and website optimization features for website owners, marketers, and SEO professionals.
Some of the key features of Ubersuggest include:
- Keyword research: Ubersuggest offers a powerful keyword research tool that allows users to find the right keywords for their content and analyze keyword difficulty. It also provides related keyword suggestions and search volume data.
- Site audit: Ubersuggest’s site audit tool analyzes a website’s structure, content, and technical aspects to identify issues that may be affecting its search engine rankings. It provides suggestions for fixing these issues to improve site performance.
- Competitor analysis: Ubersuggest allows users to analyze their competitors’ websites and gain insights into their search engine optimization strategies, including which keywords they are targeting, which content is performing well, and which backlinks they have.
- Backlink analysis: Ubersuggest provides a comprehensive view of a website’s backlink profile, including the number of backlinks, referring domains, and anchor text distribution. It also shows which pages are receiving the most links and which websites are linking to them.
- Content ideas: Ubersuggest provides content ideas and suggestions based on a user’s targeted keyword, providing users with a starting point for creating relevant and engaging content.
- Rank tracking: Ubersuggest allows users to track their website’s search engine rankings over time and monitor keyword performance.
Ubersuggest offers both a free version with limited features and a premium version with additional features and capabilities.
9. Google Trends.
This tool helps you stay on top of the latest search trends and identify opportunities for content creation and optimization.
Google Trends is a free tool developed by Google that allows users to explore and analyze search trends over time. It provides insights into what people are searching for on Google and how those interests change over time and across regions.
Some of the key features of Google Trends include:
- Search trends: Google Trends provides data on the popularity of specific search terms over time and across regions. It can help users identify seasonal trends, track changes in consumer behavior, and discover new topics that are gaining interest.
- Related queries: Google Trends shows related queries for a specific search term, allowing users to see what other topics people are searching for in relation to that keyword.
- Geographic data: Google Trends allows users to see the geographic distribution of a search term’s popularity and compare trends across different regions.
- Category data: Google Trends provides data on the popularity of specific search terms within different categories, such as sports, entertainment, and technology.
- Real-time data: Google Trends offers real-time data on search trends, allowing users to stay up-to-date on current events and breaking news.
By using Google Trends, marketers and businesses can stay informed about what their audience is searching for and adjust their marketing strategies accordingly.
They can also use it to identify new content ideas, uncover trending topics, and track the success of their campaigns.
10. Screaming Frog SEO Spider.
This tool crawls your website and identifies issues that may impact your search engine rankings, such as broken links and missing meta descriptions.
Screaming Frog is a desktop-based web crawling tool that allows users to analyze and audit their website’s SEO performance.
Some of the key features of Screaming Frog include:
- Web crawling: Screaming Frog crawls a website’s pages and identifies issues that may be affecting its search engine rankings, including broken links, duplicate content, and missing meta descriptions.
- Page analysis: Screaming Frog provides detailed information about each page on a website, including page titles, headings, and images. It also analyzes on-page factors such as keyword usage and page speed.
- XML sitemap generation: Screaming Frog can generate XML sitemaps that help search engines crawl and index a website’s pages more efficiently.
- URL structure analysis: Screaming Frog analyzes a website’s URL structure and provides suggestions for improving it, including removing unnecessary parameters and including relevant keywords in URLs.
- Redirect analysis: Screaming Frog identifies and analyzes website redirects, including 301 and 302 redirects, and provides suggestions for improving redirect chains and reducing redirect loops.
- Integration with other SEO tools: Screaming Frog can be integrated with other SEO tools, such as Google Analytics and Google Search Console, to provide a more comprehensive analysis of a website’s SEO performance.
By using Screaming Frog, website owners and SEO professionals can identify and fix technical issues that may be affecting their website’s search engine rankings and user experience, ultimately improving their website’s visibility and traffic.
Screaming Frog offers both a free version with limited features and a paid version with additional features and capabilities.
11. SEOquake.
SEOquake is a popular browser extension used for SEO analysis. It provides various metrics for a website such as Google PageRank, Alexa rank, number of indexed pages, domain age, and social media metrics.
With SEOquake, users can also analyze on-page factors like keyword density, meta tags, header tags, and internal/external links.
Additionally, it can help users analyze backlinks to a site by showing details such as the number of backlinks, referring domains, and anchor text.
SEOquake is available for Google Chrome, Mozilla Firefox, Opera, and other popular browsers.
12. Wordtracker.
Wordtracker is a powerful keyword research tool that offers a range of features to help users find the most relevant and profitable keywords for their website.
Some of its main features include:
- Keyword Discovery: Wordtracker allows users to discover new keywords and phrases related to their business or topic. Users can enter a seed keyword or topic and get a list of related keywords with search volume data.
- Keyword Metrics: Wordtracker provides important metrics for each keyword, such as search volume, competition, and KEI (Keyword Effectiveness Index), which shows how easy or difficult it is to rank for a particular keyword.
- Keyword Lists: Users can create keyword lists and save their research for future reference. They can also export the keyword data to a CSV file.
- Competition Analysis: Wordtracker allows users to analyze the competition for each keyword, including the top 10 websites ranking for that keyword, and their backlink profile.
- SERP Analysis: Users can analyze the SERP (Search Engine Results Page) for each keyword and see the top ranking websites, their domain authority, and other metrics.
- Keyword Suggestions: Wordtracker also offers a keyword suggestion tool, which generates new keyword ideas based on the seed keyword and search volume data.
- Historical Keyword Data: Wordtracker provides historical keyword data, allowing users to see how search volume and competition for a particular keyword have changed over time.
Overall, Wordtracker is a comprehensive keyword research tool that provides valuable insights into keyword data and competition, allowing users to make informed decisions about their SEO strategy.
13. Answer The Public.
Answer The Public is a keyword research tool that generates popular questions and related search terms based on a user’s seed keyword.
It provides a visual representation of the data in the form of a web of questions and phrases, which can help users identify the most relevant and popular topics related to their keyword.
The tool generates three types of questions: “what,” “how,” and “why.”
Answer The Public is particularly useful for content creators who want to create content that answers specific questions or addresses the concerns of their target audience.
By using the tool, users can get a better understanding of what people are searching for and what topics are most popular in their industry.
Answer The Public provides data in multiple formats, including CSV, PNG, and PDF. Users can also filter the results by country and language, and save their search data for future reference.
Overall, Answer The Public is a useful tool for identifying popular topics and questions related to a keyword, and can help content creators create more engaging and relevant content.
